Overview

The first page of Google (or your favorite search engine) is the golden ticket. Having a page of your website show up here amplifies your exposure to users who are actively looking for your help and boosts traffic to your site. However, SEO takes time. And work. And can be difficult to understand.

A quicker way to get seen on a search engine’s first page is through search engine ads, also known as search engine marketing (SEM) or paid search advertising. With this advertising strategy, you shortcut the SEO process by bidding on keywords you want to rank for.